Beauty Trends Summit 2023. An incredible journey for all the senses.

Last Thursday, October 26, we attended the Beauty Trends Summit 2023 in Barcelona. This event, organized by the Beauty Cluster and Aktiva Design, promised to immerse us in the most transformative trends of the beauty industry.

 And it delivered far beyond expectations. We love our work, but we must confess that leaving the office to attend such an innovative conference as this one is incredibly enriching. We could even say it was a delightful experience!

BEAUTY TRENDS SUMMIT 2023
AN EXPERIENCE FOR THE SENSES

We say this because, in addition to being attendees, we were speakers in one of the blocks focused on the senses, beauty, and sensoriality. For this, Dr. Sanja Zivanovic, our founder, was in charge of the part focused on taste.

Through her presentation, she showed all attendees how an important part of innovation is creating an exquisite flavor. A different and fresh approach for a sector where innovation is often thought of as something centered on digital and scientific aspects. Dr. Sanja revealed to us how innovation can also be a captivating and pleasant flavor that invites you to enjoy a deliciously effective routine.

TRENDS, SENSATIONS, AND SENSES

In addition to the presentation, we attended talks on trends, brand values, and the importance of storytelling. The experience of attending 20-minute presentations, followed by Q&A sessions led by experts from various sectors, was enriching and revealing.

WORKSHOPS IN GOOD COMPANY

The day also included interesting workshops that served as a reminder that authenticity and emotional connection remain a must in the beauty industry. We especially loved the personal branding workshop!

The Beauty Trends Summit 2023 was not only an informative event but also a transformative experience that reminded us of the importance of embracing all sensory facets in the beauty industry. 

We had a great time, had the opportunity to network, and saw how much our product was liked, because at our stand in the showroom, there was nothing left by the end of the day! Without a doubt, an event we will attend again!